Everyone is born a dreamer. Somewhere along the path, a lot of us get buried under the practical stuff—work, bills, expectations, the quiet pressure to be realistic.

Gopherit exists to push back on that.

It started as short-form “field reports”—dry, deadpan lore about psionic burrowing rodents, handlers, and an agency that definitely isn’t the IRS. Somehow that turned into a real community. People didn’t just watch. They started building the world with me.

That’s why the art competitions matter so much. I don’t want this brand to be a machine that spits out generic graphics. We pay real artists, spotlight their work, and turn winning pieces into limited drops and merch. The point is to celebrate the creative side of the internet, not replace it.

And then the obvious thing happened: the lore got too big to stay in video captions. So I wrote it into a novel series—The Burrowing Rodent Empire: Origins—a future-history "biography" stitched together from a multiverse where time is irrelevant and the rules of reality are… negotiable. This is the debut novel in a planned series.

Writing it has been its own “gopher it” experiment: showing up, learning as I go, taking feedback, rewriting, and not letting the project die in a folder.

We’re a small team. We care about quality gear, good art, and making something that feels alive. And we try to do some good along the way—a portion of profits supports nonprofits aligned with the mission, currently the World Wildlife Fund.